Watch World Cup matches on your T-Mobile

Link: FIFA World Cup Live to T-Mobile 3G Phone Users.

T-Mobile will be the first mobile operator to broadcast twenty matches from the 2006 FIFA World Cupâ„¢ live to its customers’ cell phones, thereby ensuring that football fans will not miss a single goal, penalty or pivotal scene when on the move.

I’m still really unsure about mobile TV in general.  Whenever I’ve seen it, it’s been nothing short of absolutely crap.  I was ‘wowed’ by the concept — from a technical perspective — because I have a small degree of appreciation for the hard work involved in delivering TV to mobile.  However I can’t quite see consumers adopting it on a mass-market basis until it’s really ‘good’.  You never know though.  Look at the amount of people to pay to receive 3’s fuzzy football highlights.

Still, innovation is the way ahead.