Wembley Stadium not impressed at being projected on

Link: Wembley kicks off over text ad | Advertising | MediaGuardian.co.uk

Wembley Stadium has issued a legal warning and a £500 bill to a mobile company that kicked off a guerrilla marketing campaign by projecting its logo on to the sports venue.

Texperts, a question-and-answer text service, projected its logo on to the side of the new Wembley two weeks ago as part of a £1m rebranding campaign that included projections on the MI6 headquarters and Battersea Power Station.

Aside from having the balls to issue as legal warning that comes with a bill attached (“Would you mind paying this legal bill?”), I have to wonder why Wembley Stadium didn’t also bill Texperts for water rates, cookie costs, electricity and a few drinks for the lads. Is it now standard practice to write a legal letter to someone and attach a bill to it? Heh.

I picked this Guardian story up thanks to quite a few people who emailed me it. Have a read down and see if you can spot the SMS Text News role? 😉