We’re at the Motorola AURA launch!

Later on today we’re at the launch event of the new handset from Moto, the AURA.

If you weren’t already aware, and you will be by the end of reading this, it’s their designer mobile phone par excellence.

We’ve been told it’s the world’s first 16 million colour, circular display with a 300 dpi resolution, and a 62 carat lens made from the most scratch resistant sapphire crystal on earth.

Just in case that wasn’t enough and why stop there, it also has a stainless steel housing that’s been chemically etched and takes nearly two weeks to sculpt and polish.

At the heart of the case is a mechanical Swiss-made main bearing, which enables the blade to rotate seamlessly. The rotating mechanism itself has 130 precision ball bearings, which is like opening the door on a high-end luxury car. Even on the 100,000th opening, the blade should glide with the same fluidity that it did on its first attempt.

There are also over 700 individual components on the handset, comprising of features including up-scaled, nickel-chrome-plated exposed screws. Its mirror polish finish is PVD coated, which is the same used whilst making luxury watches.

Oh yes, and there is a phone in there somewhere too.

With a 2 MP camera, 2GB of memory onboard, capable of Quad-band and EDGE, weighing in at 141gram with a talktime of 7.3hrs and standby at 400hrs.

If there’s anything you’d like us to put to Motorola, drop something in the comments below and we’ll endeavour to have them answered.