Why Andrew Bud of mBlox is no fan of unlimited data plans

David Murphy of Mobile Marketing Magazine has done an interesting interview featuring Andrew Bud of mBlox discussing mobile data. Andrew firmly believes that the mobile operators haven’t quite got the right strategy with their all-you-can-eat data plans at 5 or 10 pounds per month.

I think they’ve got it right from a consumer perspective. I like it. But I certainly see Andrew’s perspective.

Link: Mobile Marketing Magazine: Food for Thought about All You Can Eat

On the PC Internet, ISPs saw broadband – all you can eat data by any other name – as the answer to their problems, so mobile operators are going down the same route. But as Bud explained in great detail, the mobile Internet is not the PC Internet. 

Check out David’s piece at the link above for more.