Will mobile banking succeed?

Link: Success or Failure for the Re-Launch of Mobile Banking

A series of new mobile reports from Javelin Strategy & Research has uncovers significant product marketing requirements for building banks’ consumer usage of mobile services. While consumers are better primed for mobile banking now than they were in 2000, financial institutions (FIs) should not consider the mere availability of mobile banking a guarantee of success. FIs should prepare for measured, rather than widespread and immediate, adoption, even though consumers, handsets and mobile networks have made tremendous advancements.

Interesting research – although it’s quite US-centric it’s worth a read if you’re involved in the mobile banking sector, or considering it for the future.