Yahoo's OneSearch local search for cellphones

Link: Local data is sent to cellphones by Yahoo – International Herald Tribune

Yahoo has introduced a new Internet search system for cellphone users that delivers locally relevant answers, a move that vaults it ahead of what Google now offers.

Starting in the United States, with international markets to follow later this year, the company in Sunnyvale, California, said it planned to take advantage of the inherently local nature of many Web searches performed on phones.

“We are now putting search on every mobile phone that has a browser,” said Marco Boerries, senior vice president of Yahoo’s Connected Life business unit. “We are delivering the results consumers want with just one search, not a list of Web links.

I’ve been rather critical of Yahoo’s mobile search recently so I am quite excited to see what they’ve dreamt up. I’ll see if I can try and give the American version a go.