YuuROK is ROK's latest all-over-the-place venture

I thought ROK was a mobile TV company. The future didn’t look that good for mobile TV. They managed, by hook or by crook, to get a wickedly good valuation when they floated last year. A billion dollars, if memory serves.

I’m bothered immensely by what seems to me to be total lack of focus.

I’m guilty of that, now and again, myself. But it’s not a trait you expect in a billion dollar company.

I’ve just had a note in from ROK telling me they’ve … well, actually, here is the text:

ROK Entertainment Group (OTCBB: ROKE), the global mobile entertainment company, and YuuZoo Corporation, the global mobile media group, have today announced the formation of a Joint Venture to market ROK’s recently announced mobile push email solution.

I sat reading this getting confused.

So who’s done what? ROK, apparently, has a recently announced mobile push email solution. But that looks like it’s YuuZoo’s solution.

Which is now, after a joint-venture, ROK’s email solution?

Suspend your disbelief for a moment. Let’s have another interesting quote from the release.

In soft-launch for the past six weeks and available for free online at www.yuurok.com/web or from mobile phones at www.yuurok.com , YuuROK, has already generated over 100,000 users through marketing by YuuZoo.

Right so the joint venture is callde YuuROK. And it’s already got 100k users? Hmm. Ok, another quote.

YuuROK push email provides a unique email account and also lets users add their existing email addresses into one place on their mobile. Users receive notifications from any of their email accounts that an email has been received, which they can read and reply to, seamlessly, from their mobile phone.

The YuuROK mobile push email service is compatible with all WAP-enabled handsets and, being advertising-supported, is entirely free to use providing the user has a data package in their mobile tariff.

Right, I like the concept. I like it better from the likes of momail.co.uk.

Ok, back to the all-over-the-place-ROK.

What happened to the mobile TV stuff? Is it making sufficient cash yet?

And what about ROKTalk, the genius mobile-conferencing service that, with a fair wind, looked like it could justify ROK’s billion dollar valuation? They were apparently doing a deal with China Mobile. Flash in the pan? We’ve heard F-all from them on that.

Perhaps I’m getting the wrong end of the stick. Maybe, like Iridium, they’re in rude health.

But to me, it seems ROK is all over the shop buying up and acquiring the-next-big-thing and actually going nowhere. Happy to be corrected.