Zoove.com's StarStar dialing

I’ve been having a look at Zoove.com‘s StarStar Dialing service, recently launched.  They’ve managed to get ** voice traffic (that is, if you press **) routed to the systems in the US.  The point being, if you’re an advertiser and you want your consumers (or prospective consumers) to be able to get in touch with you, you can simply advertise:

Call **CAR for a brochure.

Or something similar.  Call **MCD for a free Big Mac.  You get the picture.

All the consumer has to do is tap star, star and then the numbers for C A R, and they’re connected.  I like it.  Very, very simple.  In fact it’s the simplicity that Zoove are principally selling:

Link: Suddenly it’s all mobile

Results of the study show that three years after the introduction of common SMS Short Code, only 47% of adult consumers know how to use it. Alternatively, 91% of adults found it easy to respond to mobile marketing campaigns using StarStar Dialing, a new format for direct response marketing recently introduced by Zoove. StarStar Dialing enables consumers to directly access information on the products and services they want via any mobile phone by simply dialing ** and a code unique to the products and services, without activating a text or wireless internet application.

I reckon this will be very successful for a lot of high profile call-to-action marketing opportunities.