Android puts mobile OS into consumer psyche

Here’s an excellent viewpoint from Alex Moukas, top chap at mobile advertising provider, Velti.

Android is good for the industry if it can help offer a broad, open, standard, platform on which people can build stable, consistent user experiences. However one challenge is that it has fragmented an already fragmented J2ME environment by creating yet another non-standard implementation.

The fragmentation of Java means that developers might start looking elsewhere for mobile tools unless there is some consolidation; and Apple is doing a pretty good job of making applications easy to write at the moment.

One thing that Android’s launch does do is it drags mobile operating systems into the consumer psyche and handset purchase decisions even more. This results in the continual evolution of the mobile community and ultimately how people interact with each other, and how brands will interact with consumers.”

I think the dragging of mobile operating systems into the consumer psyche can only be a good thing. Nice points Alex — thanks!