Bounty win's SMS Text News Stupid Mobile Marketing Campaign Award, August 2006

It didn’t take me long to deliberate on this one.  It’s with great delight that I award the manufacturers of Bounty, that rather nice coconut chocolate bar, the title of STUPID MOBILE MARKETING CAMPAIGN AUGUST 2006 for their work as set out here.

As and when the mobile marketing company behind the campaign makes themselves known, I’ll be delighted to extend the award to them.