BT to relaunch Fusion with own-brand HTC?

Interesting news out of BT: according to a report in The Telegraph BT is set to debut an own-brand smartphone from HTC today.

The Telegraph reckons it will run “off BT’s Home Hubs in residential settings, and switch across to the Vodafone mobile network when out and about”Interesting news out of BT: according to a report in The Telegraph BT is set to debut an own-brand smartphone from HTC today.

The Telegraph reckons it will run “off BT’s Home Hubs in residential settings, and switch across to the Vodafone mobile network when out and about”

Having divested itself of its mobile arm some years ago and stumbled somewhat with its last mobile offering, the dual-mode VoIP/cellular service BT Fusion, it could well be a bit of an uphill struggle for the incumbent to sell mobile services to consumers again. If the Telegraph is right, then this just looks Fusion by another name: without a raft of must-have devices, better pricing or at least some new services, I’m not really sure how BT thinks Fusion will fly this time around.