iPad 2 Reactions: What does Steve Dobson of Answer think?

We asked Steve Dobson, Head of Design and Innovation at mobile technology strategists, Answer. Over the last 20 years Steve has been involved in the design of systems and software for applications including medical, military and commercial – he has seen plenty of technology ‘development’. Bringing his experience in media, mobile and internet technology gained with the likes of ITV, Sky, Macromedia, Pixar and Apple, he has created solutions and applications that have transformed the way the world does business.

“Another exciting move from Apple with the usual speculation and hype leading up to the announcement! The extra processing power of the iPad 2 allows for more flexibility in the business application world keeping hardware and maintenance cost to a minimum, even with bespoke enterprise Apps. At work, Apps can deliver benefits such as streamlining day-to-day processes and speeding up administration or reporting. The delivery of another mobile tool will further fuel the need for content to fulfil the enthusiasm of mobile savvy consumers. Innovative mobile App strategies breathe life into brands and help inject personality into shopping for fashion or other lifestyle purchases. It’s a lively time for all in the mobile industry – tie hardware innovations from Apple and the other providers to App creation in the Cloud and the year ahead will yield greater excitement and developments.”

Thank You Steve!