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Pay As You Go get the wicked deals -- what about pay monthly?

What is it with Pay As you Go offers at the moment? I’m getting quite annoyed reading about all these brilliant deals and finding they are only available to Pay As You Go customers. 

Case in point: Here’s Vodafone’s one –

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Free calls and texts at the weekend.  Well if I’m on a £40 a month service plan at Vodafone — that is, paying a TENNER a week, why shouldn’t I get free calls and texts at the weekend too?

Answer: I’m stupid enough to agree to pay monthly, probably.

T-Mobile are another operator doing similar

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As long as you spend a tenner a month, you can have free evening and weekend texts free.

T-Mobile must think my head buttons up the back.

Why don’t I have this on my Web N’ Walk service plan?  Eh?